Utah Gravel Series
When your organization suddenly triples in size, it's time for a new website. Breanne, director of the Utah Gravel Series, acquired two new races in the fall of 2023 and wanted to create a cohesive site that channeled her love of play and minimalism.
Project Goals:
Project Goals:
- Build a website that conveys the same blend of exuberance and organization as the in-person events
- Give Breanne control over her site to update it as each event takes place and registration opens
- Effectively communicate the value of buying a Triple Crown pass
- Create a cohesive and consistent design between each event
Target Audience:
Gravel cyclists in and around Utah who like organized rides and competition.
Key Challenge:
Making her site stand out while conveying all of the pertinent information potential riders need to make the big decision to register.
Research Study Details:
To figure out what format would best benefit the riders, I researched similar-size cycling races across the country. I also asked what emails Breanne routinely gets from riders to ensure that we addressed those issues.
website design - site map
Initial Concepts & Wireframes
- Home screen should provide links to all events and show off the sponsors
- Compelling photos of happy riders and beautiful scenery for each event
- A full break-down of each event, describing what's included, the routes, and schedule
- Results for all of the events
- Volunteer contact form to encourage people to volunteer
- Registration bars that can be turned on and off
brand guidelines
Breanne worked with an illustrator to create the event logos for her business. I extended the color palettes to help with accessibility. All non-event pages employed a variety of the colors but were primarily black and white.
the final website
You can find the website, and sign up for an event yourself, at https://utahgravelseries.com/
the impact
- A website that can grow and shrink to meet the demands of the organization
- Unique branding for a cycling event